Your creative, your ad spend, your inventory — closed into one system your team runs and you own.
I build the Loop for outdoor, retail, and hospitality brands. It closes the three decisions you make over and over — what to make, where to spend, what to stock — into one production system, with a person on your team approving every step. It runs on the tools you already have. And when it’s built, you own it outright — not software you rent, but a system that’s yours to keep.
Mt. Hood Loop Trail, Oregon
The Loop
You’ve bought great instruments. But nobody’s conducting.
Shopify knows what sold. Klaviyo knows who opened. Triple Whale knows what the ad cost. Meta knows what got clicked. Each one is excellent. None of them talks to the others — so the same three decisions get made from memory, in somebody’s head, usually on a weekend. The cost isn’t a tool you’re missing. It’s a spend call and a reorder made half-blind, week after week, because the numbers never met in one place.
Creative
What to make.
Which ads, emails, and pages to produce next, informed by what actually performed.
Spend
Where to spend.
Where the next dollar goes, informed by which creative earned it.
Stock
What to stock.
What to reorder and when, informed by which products your ad spend is about to sell through.
● live in production ◐ in build ○ designed · ◆ a person approves every step
At every step, a person on your team says yes before anything ships, sends, or spends. The system recommends. You decide. Your corrections make it smarter.
Ownership
You own it. Not a login.
Everything I build lands in a git repository you own outright: the TypeScript, the database, the prompts, the documentation. There is no SaaS login in the middle — no platform that can raise its prices, change its roadmap, or vanish.
And rented software does vanish. Bench, the bookkeeping platform 35,000 businesses ran on, shut down overnight; Parker, the e-commerce corporate card, went bankrupt this spring. Their customers kept the invoices and lost the system. A system you own can’t be taken away from you.
Your stack
Keep every tool you love.
The Loop doesn’t replace anything. Shopify, Klaviyo, Triple Whale, Meta — every tool you already run becomes an input, and each one gets more valuable the moment its signal finally reaches the others. You’ve made good buying decisions. This is what makes them pay off together.
Proof
Built, not promised.
- Live in production
A creative-ops system running today for a DTC brand — brand-trained, embedded in their workflow, a person approving every piece before it ships.
- In build
The second decision of the Loop, in development now. I’d rather show you working software than a roadmap, so that’s all I’ll claim until it runs.
- Designed
The third decision — what to stock — designed and ready to build. Because it runs on the same machine as the first two, it deploys in weeks, not months.
- Real production software, not a demo. Tested before anything ships. Monitored around the clock. Backed up and recoverable if something breaks, with a live dashboard where you watch it run. The difference between a system you can trust and a prototype that impressed everyone once.
What I can build
The Loop is the whole trail. One workflow is the trailhead.
Most engagements start with a single workflow that pays for itself — then grows into a module of the Loop. A few of the ones I build:
Creative Ops Spine
A brief becomes on-brand copy and asset drafts, moves through one approval queue that learns from every edit your team makes, and routes the approved work to email, ads, and your site. Live in production for a DTC brand today.
Wholesale Order Desk
Any purchase order — PDF, spreadsheet, plain text email — read, matched to your catalog, and written into your ERP as clean order lines. No EDI contract.
Voice-of-Customer Digest
Your helpdesk and review tools each hold a piece — Zendesk, Gorgias, Yotpo. This reads across all of them, clusters what customers are actually telling you, and routes it as action to the person who can fix it.
Why “loop trail?”
A loop trail doesn’t end at a summit. It returns you to the trailhead sharper than you started, and every lap compounds. That’s the shape of the system I build: signal in, decision out, correction back. The name was always the product.
Three Sisters Loop, Oregon
Two weeks. Your data. A straight answer.
If the data can’t support the build, I’ll tell you so — and we stop there. That’s the promise the diagnostic is built around.
The Loop Diagnostic is $6–8k, fixed — and credited toward the build if you go ahead. Most module builds start around $10k, quoted exactly in the proposal. No subscription and no surprise invoice: you know the entry price before we begin, and the build price before you commit.
You leave with
- A map of where your creative, spend, and inventory signal actually lives across your stack.
- Proof of the joins a build depends on — demonstrated on your real data, not a slide.
- A back-test: what the system would have told you last quarter, against what actually happened.
- A fixed-scope, fixed-price proposal for the first module — yours to keep, even if we never build.