Operator first. Builder second. Both at the same time.
I’ve led marketing, brand, and GTM inside the companies I now serve. The AI implementations I build are grounded in that operational reality from day one.
The operator advantage
I’ve been in the room during the hard calls. Growth, brand, and operational roles at Smartwool, REI, Red Bull, Vail Resorts, and Passenger Clothing.
The value isn’t the logo list — it’s knowing what a compressed Q4 timeline does to a marketing team, how retail math actually constrains decisions, why the ops team won’t adopt a tool that adds steps, and what “good” looks like when a real person has to use the output.
This means no orientation period. I already understand the seasonal and annual planning cycles, the agency relationships, the internal politics between brand and performance teams, the way product launches compress timelines.
AI implementations designed for how the team actually works — not how a technologist imagines they work.
Two pillars, one practice
AI Implementation
Building, deploying, maintaining, and improving AI-powered workflows for marketing, operations, sales, and customer experience. This is the core of what Loop Trails delivers.
The output is working systems, not strategy decks. Systems your team can see running, understand, and trust.
Strategic Advisory
This is the differentiator — and it’s not a separate engagement. It’s embedded in every AI project.
The strategic thinking is what makes the implementation better. Not a technologist guessing at business context — an operator who builds.
Rae Lakes Loop Trail, California
Let’s talk about what AI can do inside your business.
Set up a time to talk about how I can help you.