Insider first. Builder second. Both at the same time.
Jordan has led marketing, brand, and GTM inside the companies Loop Trails now serves. The AI implementations we build are grounded in that operational reality from day one.
The insider advantage.
Jordan has been in the room during the hard calls. Growth, brand, and leadership roles at Smartwool, REI, Red Bull, Vail Resorts, and Passenger Clothing.
The value isn’t the logo list. It’s knowing what a compressed Q4 timeline does to a marketing team, how retail math actually constrains decisions, why the ops team won’t adopt a tool that adds steps, and what “good” looks like when a real person has to use the output.
This means no orientation period. Jordan already understands the seasonal and annual planning cycles, the agency relationships, the internal politics between brand and performance teams, the way product launches compress timelines.
AI implementations designed for how the team actually works. Not how a technologist imagines they work.
Tech I’ve shipped.
- Saltwolf: custom WooCommerce site with custom 3D product visualization across 4,900 SKUs, wired into a marketing automation platform.
- Smartwool: deployed a new CDP and email platform.
- VF Corporation: launched the first use of dynamic ad creative, producing thousands of units and cut creative team workload by 60%.
- REI: built REI’s first mobile shopping app; designed and deployed a distributed social media management platform.
The pattern: shipping working systems, at founder and enterprise scale. Loop Trails is actively building AI workflows for brands and operators across outdoor, retail, and hospitality right now. Case studies land once clients have approved publication.
Rae Lakes Loop Trail, California
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