What I can build.
Every brand I talk to runs the same shape of problem: signal arrives unstructured — a purchase order in a PDF, a warranty claim with photos, a retailer’s sell-through spreadsheet, a thousand reviews — and someone on your team has to make sense of it by hand: sorting it, interpreting it, and acting on it between everything else they do. It’s slow, it’s inconsistent, and it never scales. That gap between your tools is where I build.
Everything on this page shares three properties: trained on your brand, embedded in your workflow, and owned by you. It sits between the tools you already pay for. It replaces none of them.
How to read this page
Where the input is messy, I own the whole job.
When the work starts as unstructured, multi-source mess — a purchase order attached as a photo instead of a PDF, a warranty claim buried in an email thread, sell-through scattered across a dozen retailer portals, a thousand reviews saying five things — no funded tool does it well, and I build the whole workflow.
Where a tool you fund already owns the job, I build alongside it.
Your ERP, your analytics, your CRM are good at the structured work. There, I build the layer they don’t: the digest, the decision, the next action. Those are marked “alongside” below.
Any one of these can be your first module of the Loop. The diagnostic is how we find which one — and prove your data supports it.
Wholesale operations
The order is in a PDF. The answer is in five portals.
Retail is re-engineering how wholesale gets bought in 2026. The brands winning orders are the ones that can answer a buyer in an hour, in the buyer’s format.
Wholesale Order Desk.
A retailer sends a purchase order as a PDF, a spreadsheet, or a plain text email. The Order Desk reads any format, matches it to your catalog, flags exceptions, and writes clean order lines into your ERP — a person approving before anything posts. No EDI contract. No retyping.
Wholesale Sell-Through Digest.
Your retailers report sell-through in fragmented PDFs and portals, so nobody reads them. The Digest gathers every report into one ranked call list: who’s selling, who’s stalling, who your rep should call this week.
Alongside the tools you already run
- Product-data normalizer. Turns your product data into whatever format each retailer’s portal demands, so setup stops eating your team’s week.
Intake & routing
Unstructured in. Routed, structured, and answered.
Warranty Claim Intake & Routing.
A customer emails photos of a cracked weld. Working alongside your helpdesk, the system reads the claim, checks the product and the purchase, drafts the disposition — replace, repair, decline — and routes it to the right person to approve. Days of back-and-forth become one decision.
Creator Intake & Roster.
Every creator and UGC applicant scored on brand fit against your actual brand, the roster kept current, the good ones surfaced instead of sitting in an inbox.
Alongside the tools you already run
- Inbox triage & lead routing. The shared inbox sorted, prioritized, and routed before your team opens it.
- Support & returns triage. Sits with your helpdesk, drafts the resolution, routes the exceptions.
- Press & partnership triage. Separates the real opportunities from the spray-and-pray.
- Sales Meeting-to-CRM router. The sales call happened; the notes, next actions, and CRM updates happen by themselves.
Decisions & reporting
You have the data. You’re missing the digest.
Voice-of-Customer Digest.
Your helpdesk, your reviews, your returns comments each hold a piece — Zendesk, Gorgias, Yotpo, Okendo. This reads across all of them at once, clusters the thousands of fragments into the handful of things customers are actually telling you, and lands each theme as a routed action ticket on the desk of the person who can fix it: shipping, product designers, leadership. It doesn’t replace your tools; it does the part none of them do.
Alongside the tools you already run
- Monday brief. The week’s numbers across your stack, plus the one next action each number implies.
- Paid-media debrief. What last week’s spend earned, and what to change — as a decision, not a chart.
- Creative-to-next-brief loop. What performed feeds what gets briefed next. This is the first arc of the Loop, available on its own.
- Retention & LTV digest. Which cohorts are quietly eroding, surfaced before the quarter ends.
- Inventory & reorder alerting. Velocity-based reorder flags in front of the person who cuts the PO.
Knowledge & monitoring
The answer exists. It’s in someone’s head, or a thread from 2023.
Team Answer Desk.
Built from your real SOPs, policies, and message threads — not another wiki to keep up to date. It reads what you already have in Notion, Confluence, Google Docs, and Slack, and when you ask how you handle a dealer return in Canada, it answers the way your best operator would, with the source cited. Onboard a rep in a day instead of a quarter.
Alongside the tools you already run
- Technical product advisor. Fit, spec, and compatibility answers drawn from your actual product data — for customers or for your own floor staff.
- Competitor & price monitor. Watches the accounts and pages you care about; reports movement, not noise.
- Review & reputation monitor. Every review everywhere, one digest, drafted responses in your voice awaiting approval.
- CRM hygiene & enrichment. The records your team never has time to fix, fixed continuously — and every fix approved.
Content operations
A content-ops system in your voice. One system, not eight tools.
I don’t sell copy generators. Every AI tool on earth writes ad hooks now. What’s still rare is the operating system around content: your voice codified from your best work, then product pages, email flows, ad variants, captions, and repurposing all drawn from that one source of truth — with your team approving everything that ships.
I build it as a bundle inside a larger build, where it inherits the thing the standalone tools can’t offer: your data, your workflow, your approval gate, your repo.
Hospitality
Same machine, different nouns.
This page is written in retail nouns — SKUs, purchase orders, sell-through. Swap in bookings, room types, and occupancy and the machine is the same: unstructured signal in, a decision out, a person approving. If you run a lodge, a resort, or a restaurant group, read the catalog with your nouns and it will still be true.
One workflow is the trailhead. The Loop is the whole trail.
Every workflow above stands on its own and pays for itself on its own. But each is also a piece of something larger — the system that closes what to make, where to spend, and what to stock into one loop your team runs. The diagnostic is how we find your first workflow, and prove your data supports it, before you commit to a build.